The William R. Schulz Collection

Date Range: 1959-2004

Call Number: FM MSS 125

Physical Description: 9.5 linear feet

Provenance: Donated to the Arizona Historical Foundation by William R. Schulz, May 2005

Copyright: Owned by the Arizona Historical Foundation

Restrictions: Unrestricted

Credit Line: William R. Schulz Collection, FM MSS 125, Arizona Historical Foundation

Processed by: Caitlin Foehl, December 21, 2005

Biographical Note: William R. “Bill” Schulz was born on April 4, 1931 in Des Moines, Iowa. He graduated from the Kentucky Military Institute in 1949 and from The United States Military Academy at West Point 1954. After resigning his commission to focus on a career in business he attended Harvard Business School and graduated in 1959. He and his wife Lelia (married 1954) have three daughters, Ellen, Lelia and Cindy.

Bill Schulz was the founder and executive manager of Homesmith, Inc., in Palo Alto, California, 1959- May 1963. Homesmith offered a new service of home repair to homeowners in the Palo Alto area. He was the founder and President of W.R. Schulz and Associates (WRSA) from 1965-1983. The firm owned and managed 88 garden apartment properties comprising 12,800 units mainly in the Phoenix Metropolitan area. Despite operating in a highly volatile industry, WRSA was never sued by a partner, lender or supplier. In the course of housing over 250,000 renter households, WRSA enjoyed a reputation for upholding renter and employee interests. Schulz built his apartment empire on the motto “He who serves best profits most.”

Schulz was responsible for pushing the Apartment Renter’s Tax Relief Bill through the Legislature. This gave him a taste and appreciation for politics and an interest in running for office.

In the 1978 Arizona Governor’s Campaign, Schulz ran for office on the Democratic ticket, opposed in the primary election by Wesley Bolin (incumbent governor) and Dino DeConcini. He launched his “Goals for Arizona” campaign using research accumulated during trips around the state. He withdrew from the race in March 1978 after the death of Governor Wesley Bolin. Schulz lent his support to Bruce Babbitt, the former Attorney General, who took over the Governor’s post at Bolin’s death.

In the 1980 Arizona Senate Campaign, Schulz entered the race as the third Democrat (with Jim McNulty and Frank DePaoli) seeking to earn the primary nomination and run against longtime AZ Senator Barry Goldwater. Schulz used “Energy for the Eighties” as his campaign slogan. He lost the race by a small margin to Goldwater. In the 1986 Arizona Governor’s Campaign, Schulz announced his intent to run for governor again early in 1984. He had to withdraw from the race in 1985 due to his

daughter’s health. He re-entered the race as an Independent candidate in September or 1986, after he was able to obtain enough signatures to place him on the ballot. The general feeling among Arizona politicians at the time was that Schulz would not be able to get the required signatures, but Schulz, along with his family and friends were able to obtain roughly three times the necessary signatures. He re-entered the race to campaign against Evan Mecham (R) and Carolyn Warner (D). He was defeated by Evan Mecham and chose not to run for office again.

Schulz conducted extensive research for this campaign, traveling around Arizona and spending time in correctional facilities, universities, community colleges and primary and secondary schools. He traveled to fifteen other states including North Carolina, Iowa and Utah, to speak with legislators of both parties to develop a plan for improving Arizona.

Bill Schulz wrote up his research findings in “The Arizona Governor.”

Scope and Content Note: Upon receipt, the collection was contained within 4 boxes of varying sizes containing the correspondence, business information and media files, and 11 picture albums containing newspaper clippings.

The portion of the collection comprised of newspaper articles has been placed into the media files series and interleaved with acid-free paper to slow the deterioration process. In cases where the original article was accompanied by a photocopy, the photocopy was retained for its ease of use and better quality.

All was done to maintain the original order of the collection when possible. Most folders retain their original headings except in cases where there was no heading or materials were loose or in unmarked folders. Folders are arranged alphabetically and chronologically within.

Arranged into three series: Series I: Business; Series II: Politics; Series III: Media Files.

Series 1: Business (Box #1) Included in this series is information regarding W. R. Schulz and Associates- company information as well as their property information. Apartment complex information, including Partnership documents, is also part of the Business series.

Arranged alphabetically and then chronologically within.

Box Folder Title Dates
1 1 Business, Boards and Memberships 1978-1983
2 Business, Gap Book, Standards and Practices of

W.R. Schulz Apartments

June 1, 1983

(1 of 2)

 

3 Business, Gap Book, Standards and Practices of

W.R. Schulz Apartments

June 1, 1983

(2 of 2)

4 Business, WR Schulz and Associates, Annual

Reports and Policy Statements

1969-1972

(1 of 2)

5 Business, WR Schulz and Associates, Annual Reports and Policy Statements 1973-1983

(2 of 2)

6 Business, WR Schulz and Associates, Apartment

Complex Information

No date
7 Business, WR Schulz and Associates, Apartment Property Operations Manual No date
8 Business, WR Schulz and Associates, Company

Information Booklet

No date
9 Business, WR Schulz and Associates, Investment Summary No date (1 of 3)
10 Business, WR Schulz and Associates, Investment

Summary

No date

(2 of 3)

11 Business, WR Schulz and Associates, Investment Summary No date (3 of 3)
12 Business, WR Schulz and Associates, Job Seeker’s Kit No date
13 Business, WR Schulz and Associates, Partnership

Documents, Westwood Manor

October 15, 1986

(1 of 18)

14 Business, WR Schulz and Associates, Partnership

Documents, Driftwood Apartments

February 1967

(2 of 18)

15 Business, WR Schulz and Associates, Partnership Documents, Glen-Aire Properties August 1967

(3 of 18)

16 Business, WR Schulz and Associates, Partnership

Documents, Montebello Village Apartments

June 1968

(4 of 18)

17 Business, WR Schulz and Associates, Partnership Documents, Royal Palms Properties December 1969

(5 of 18)

18 Business, WR Schulz and Associates, Partnership

Documents, Greenwood Properties

April 16, 1971

(6 of 18)

19 Business, WR Schulz and Associates, Partnership

Documents, Fountain Valley Properties

March 1, 1973

(7 of 18)

20 Business, WR Schulz and Associates, Partnership

Documents, The Pines Properties

September 4, 1973

(8 of 18)

21 Business, WR Schulz and Associates, Partnership

Documents, Camelback Gardens

No date

(9 of 18)

22 Business, WR Schulz and Associates, Partnership

Documents, Canyon Terrace Properties

No date

(10 of 18)

23 Business, WR Schulz and Associates, Partnership

Documents, Celestial Manor

No date

(11 of 18)

24 Business, WR Schulz and Associates, Partnership

Documents, Country Club Apartments

No date

(12 of 18)

25 Business, WR Schulz and Associates, Partnership

Documents, D Bar L Apartments

No date

(13 of 18)

 

26 Business, WR Schulz and Associates, Partnership Documents, La Esplanada Properties No date (14 of 18)
27 Business, WR Schulz and Associates, Partnership

Documents, Monterrey Village Apartments

No date

(15 of 18)

28 Business, WR Schulz and Associates, Partnership Documents, The South Mountain Company No date (16 of 18)
29 Business, WR Schulz and Associates, Partnership

Documents, The Stillwell Company

No date

(17 of 18)

30 Business, WR Schulz and Associates, Partnership Documents, Viva Properties No date (18 of 18)
31 Business, WR Schulz and Associates, Purchase

Book

July 15, 1982
32 Business, WR Schulz and Associates, Renter’s Information No date (1 of 2)
33 Business, WR Schulz and Associates, Renter’s

Information

No date

(2 of 2)

Series 2: Politics (Box 2-3) This series contains information about the political life and career of Bill Schulz, his campaign information, research, correspondence, and lists of contributors and volunteers. Campaigns are organized chronologically. Following campaign information are the political issues in which Schulz was active. Political Issues and Speeches are arranged alphabetically.

Arranged alphabetically by campaign, chronologically within.

Box Folder Title Dates
2 1 Politics, 1978 Governor’s Campaign, An Analysis

of the Political Attitudes in the State of Arizona

January 1978
2 Politics, 1978 Governor’s Campaign, Correspondence 1976-1978
3 Politics, 1978 Governor’s Campaign, Final Report

Schulz for Governor

1978

(1 of 3)

4 Politics, 1978 Governor’s Campaign, Final Report

Schulz for Governor

1978

(2 of 3)

5 Politics, 1978 Governor’s Campaign, Final Report

Schulz for Governor

1978

(3 of 3)

6 Politics, 1978 Governor’s Campaign, “Goals for

Arizona”

1977-1978
7 Politics, 1980 Senate Campaign, Announcement

of Candidacy

February 1980-

August 1980

8 Politics, 1980 Senate Campaign, Contributors 1980
9 Politics, 1980 Senate Campaign, Copy Research

Poll

1980
10 Politics, 1980 Senate Campaign, Correspondence February 1980-

September 1980

(1 of 4)

 

11 Politics, 1980 Senate Campaign, Correspondence October 1980-

November 1980

(2 of 4)

12 Politics, 1980 Senate Campaign, Correspondence December 1980-

January 1984

(3 of 4)

13 Politics, 1980 Senate Campaign, Correspondence No date (4 of 4)
14 Politics, 1980 Senate Campaign, General Election

Information

November 4, 1980
15 Politics, 1980 Senate Campaign, ‘Grass Roots Energy for the 80s’ 1980
16 Politics, 1980 Senate Campaign, News Releases

RE: Jim McNulty

September 4, 1980
17 Politics, 1980 Senate Campaign, Official Canvas

General Election

November 4, 1980
18 Politics, 1980 Senate Campaign, Policy

Statements

1980
19 Politics, 1980 Senate Campaign, Post-Primary Survey, Arizona September 1980
20 Politics, 1986 Governor’s Campaign, Ad Material

Prototypes

1986
21 Politics, 1986 Governor’s Campaign, “The Arizona Governor,” by Bill Schulz 1986
22 Politics, 1986 Governor’s Campaign, Campaign

Information

June 1984- October

1986

23 Politics, 1986 Governor’s Campaign, Contributors November 7, 1986
24 Politics, 1986 Governor’s Campaign, Correspondence, Withdrawal from Race/Daughter’s Health 1985-1986

(1 of 6)

25 Politics, 1986 Governor’s Campaign,

Correspondence, Withdrawal from Race/Daughter’s Health

1985-1986

(2 of 6)

3 1 Politics, 1986 Governor’s Campaign, Correspondence, Withdrawal from

Race/Daughter’s Health

No date (3 of 6)
2 Politics, 1986 Governor’s Campaign, Correspondence, Withdrawal from Race/Daughter’s Health No date (4 of 6)
3 Politics, 1986 Governor’s Campaign, Correspondence, Withdrawal from

Race/Daughter’s Health

No date (5 of 6)
4 Politics, 1986 Governor’s Campaign, Correspondence, Withdrawal from

Race/Daughter’s Health

No date (6 of 6)
5 Politics, 1986 Governor’s Campaign, September 26,

 

Correspondence, Re-entry into Race 1986-October 1986

(1 of 3)

6 Politics, 1986 Governor’s Campaign,

Correspondence, Re-entry into Race

November 1986

(2 of 3)

7 Politics, 1986 Governor’s Campaign, Correspondence, Re-entry into Race December 1986

(3 of 3)

8 Politics, 1986 Governor’s Campaign, News Releases and Issue Briefs September 30,

1986- October 28,

1986

9 Politics, 1986 Governor’s Campaign, Research

Information

1984-1985
10 Politics, 1986 Governor’s Campaign, Volunteer Information November 6, 1986
11 Politics, General, Arizona Democratic Majority 1978-1979
12 Politics, General, Correspondence January 1970-

December 1985

(1 of 3)

13 Politics, General, Correspondence January 1986-

October 1986

(2 of 3)

14 Politics, General, Correspondence October 1986-

December 1987

(3 of 3)

15 Politics, General, “Political Potpourri” 1977-1987
16 Politics, General, Publications, Statements and Announcements September 30,

1980- December

1985

17 Politics, General, Issues- Copper Smelter Pollution December 1971-

September 1972

18 Politics, General, Issues- Downtown Development June 1984- August

1984

19 Politics, General, Issues- The Environment October 29, 1980
20 Politics, General, Issues- Forest Fires July 19, 1972
21 Politics, General, Issues- Iraq Entry March 15, 2004
22 Politics, General, Issues- Real Estate Tax September 1971-

December 1973

23 Politics, General, Issues- Renter’s Tax and

Arizona Apartment Association

1969-1976

(1 of 2)

24 Politics, General, Issues- Renter’s Tax and

Arizona Apartment Association

1977-1982

(2 of 2)

25 Politics, General, Issues- Rio Salado Project August 1977-

August 1993

26 Politics, General, Issues- Street Signs January 14, 1975
27 Politics, General, Issues- Watergate and Pardon of

Nixon

June 1974-

September 1974

28 Politics, General, Issues- West Point September 22, 2003

 

29 Politics, General, Speech- Agenda for the Democratic Party No date
30 Politics, General, Speech- Arizona Water

Symposium

September 21, 1984
31 Politics, General, Speech- Democratic Response in 1982 May 28, 1981
32 Politics, General, Speech- Economic

Development Program for Arizona

August 20, 1984
33 Politics, General, Speech- The Economy October 9, 1980
34 Politics, General, Speech- Election Reform No date
35 Politics, General, Speech- Energy October 29, 1980
36 Politics, General, Speech- A Fantasy of Courage No date
37 Politics, General, Speech- Foreign Policy October 15, 1980
38 Politics, General, Speech- Government Operations September 22, 1980
39 Politics, General, Speech- The High Cost of Concrete in the Heads of Our Auto Industry Leadership 1980
40 Politics, General, Speech- How to Make Reagan’s

Tax Plan Work

No date
41 Politics, General, Speech- Military September 30, 1980
42 Politics, General, Speech- The Reagan Landslide- A Challenge to Democrats January 1985
43 Politics, General, Speech- Selling Supply-Side

Economics, or, The Fundamental Human Decency of a Tax Cut Program

No date
44 Politics, General, Speech- What Eisenhower and Taft Would Tell Reagan About his Performance No date
45 Politics, General, Speech- What Would FDR Say to the Democrats Today? No date
46 Politics, General, Speech- Will There Always be

an Israel?

May 26, 1981
47 Politics, General, Speech- Why Businesspersons

Should Be Democrats

September 5, 1984
48 Politics, General, Speech- No title September 3, 1981

Series 3: Media Files (Box 4-11) The Media Files series contains the formats of newspaper clippings, photographs, audiocassettes, VHS videotapes, UCA videotapes, and 7½ IPS tracks. Two audiocassettes were discarded due to poor quality. Remaining audiocassettes are in good condition. VHS tapes were sampled and are in good condition. Audiocassettes and VHS tapes are mainly political in nature and focus on campaign issues. The condition of the UCA videotapes and 7½ IPS tracks is unknown.

Arranged chronologically

Box Folder Title Date
4 1 Media Files, Newspaper Clippings, Business 1959-1982

 

Related
2 Media Files, Newspaper Clippings, 1978 Governor’s Campaign June 1977-

December 1977

(1 of 3)

3 Media Files, Newspaper Clippings, 1978 Governor’s Campaign January 1978-

September 1978

(2 of 3)

4 Media Files, Newspaper Clippings, 1978 Governor’s Campaign No date (3 of 3)
5 Media Files, Newspaper Clippings, 1980 Senate Campaign January 1980- July

1980

(1 of 5)

6 Media Files, Newspaper Clippings, 1980 Senate Campaign August 1980-

September 1980

(2 of 5)

7 Media Files, Newspaper Clippings, 1980 Senate

Campaign

October 1980

(3 of 5)

8 Media Files, Newspaper Clippings, 1980 Senate Campaign November 1, 1980-

November 16, 1980

(4 of 5)

9 Media Files, Newspaper Clippings, 1980 Senate Campaign No date (5 of 5)
10 Media Files, Newspaper Clippings, 1986 Governor’s Campaign January 1984- June

1985

(1 of 5)

11 Media Files, Newspaper Clippings, 1986 Governor’s Campaign July 1985-

December 1985

(2 of 5)

12 Media Files, Newspaper Clippings, 1986 Governor’s Campaign February 1986-

January 1988

(3 of 5)

13 Media Files, Newspaper Clippings, 1986

Governor’s Campaign

No date (4 of 5)
14 Media Files, Newspaper Clippings, 1986 Governor’s Campaign, “Other Candidates” September 1986-

November 1986

(5 of 5)

15 Media Files, Newspaper Clippings, General Political January 1981-

December 1983

(1 of 3)

16 Media Files, Newspaper Clippings, General Political January 1984- June

1985

(2 of 3)

17 Media Files, Newspaper Clippings, General Political No date (3 of 3)
18 Media Files, Newspaper Clippings, Rio Salado

Project

1985

 

19 Media Files, Photographs, Campaign Photos February 1987-

March 1985

20 Media Files, Photographs, Palm Shadows and

Royal Shadows Apartments

No date
21 Media Files, Photographs, Publicity Photos No date
5 Media Files, Newspaper Clipping Album 1978
6 1 Media Files, Audiocassettes, “First Tuesday”

Energy for the 80s Information Clips

1980
2 Media Files, Audiocassettes, KOY Talk- Schulz’s Plan to Run in 1986 Race December 6, 1983
3 Media Files, Audiocassettes, KFYI- Schulz’s Attempt to Get On Ballot as Independent Candidate September 22, 1986
4 Media Files, Audiocassettes, Speech to Chamber

of Commerce, ‘Arizona Issues’

October 3, 1986
5 Media Files, Audiocassettes, Casa Grande Chamber of Commerce, Role of An Effective Governor October 14, 1986
6 Media Files, Audiocassettes, Speech to Southern Arizona Home Builders Association of Tucson, Needs of Arizona’s Rural Counties October 15, 1986
7 Media Files, Audiocassettes, Speech to Valley

Leadership Alumni, Need for New and Future Leaders

October 15, 1986
8 Media Files, Audiocassettes, Speech to Valley

Leadership Alumni, Phoenix Rural Counties and Rural Economies

October 16, 1986
9 Media Files, Audiocassettes, Safford Public Forum on Rural Arizona Counties October 21, 1986
10 Media Files, Audiocassettes, Discussion of “The Arizona Governor” Research October 23,1986
11 Media Files, Audiocassettes, Speech to Phoenix Mental Health Experts, Streamlining State

Government

October 24, 1986
12 Media Files, Audiocassettes, Press Conference

Regarding Drug Abuse and The Environment

October 24, 1986
13 Media Files, Audiocassettes, KFYI- Schulz’s Allegations of Department of Education

Kickbacks

October 29, 1986
14 Media Files, Audiocassettes, Phone Bank

Campaign Script Tests

1986
15 Media Files, Audiocassettes, Phoenix Civic Plaza

Question and Answer Forum for Schulz

No date
16 Media Files, Audiocassettes, KFYI Radio- Leslie Smith, Director of the National Association for

Female Executives, Inc.

No date

 

17 Media Files, Audiocassettes, Nucleus Club Speech, Discussion of Democratic Party and Future of the Party No date
18 Media Files, Audiocassettes, Goldwater

Campaign Jingle

No date
7 1 Media Files, VHS Tapes, KPNX and KTVK

Coverage of Bill Schulz 1980 Senatorial Campaign

1980 (?)
2 Media Files, VHS Tapes, Schulz For Senate TV

Spots

1980 (?)
3 Media Files, VHS Tapes, Schulz For Senate TV Spots 1980 (?)
4 Media Files, VHS Tapes, 1983 Politics 1983
5 Media Files, VHS Tapes, Governor’s Race November 4, 1986
6 Media Files, VHS Tapes, Broadcast News No date
7 Media Files, VHS Tapes, CBS Morning News, Includes Rebuttal to ‘Silent Scream’ No date
8 Media Files, VHS Tapes, ‘Desertron’ No date
9 Media Files, VHS Tapes, Dubs, Grandpa, Bill and

Lee

No date
10 Media Files, VHS Tapes, KOOL/Arizona Republic “Meet the Candidates Night” No date
11 Media Files, VHS Tapes, KPNX Coverage of

General Election Night

No date
12 Media Files, VHS Tapes, Sam Campana Interview No date
13 Media Files, VHS Tapes, Schulz For Governor No date
14 Media Files, VHS Tapes, Schulz For Governor No date
15 Media Files, VHS Tapes, Schulz For Governor No date
8 1 Media Files, UCA Videotapes, ‘Reel 2’ January 19, 1978
2 Media Files, UCA Videotapes, Schulz For Senate January 19, 1978
3 Media Files, UCA Videotapes, First Tuesday “Bill

Schulz For Governor”

February 2, 1978
4 Media Files, UCA Videotapes, First Tuesday“

Goals for Arizona”

February 20, 1978
5 Media Files, UCA Videotapes, KPNX TV12

Phoenix, Arizona

November 30, 1979
6 Media Files, UCA Videotapes, WR Schulz February 29, 1980
7 Media Files, UCA Videotapes, “Barbershop”,

“Goldwater”

August 27, 1980
8 Media Files, UCA Videotapes, “Barbershop”, “Goldwater” No date
9 Media Files, UCA Videotapes, Bill Schulz No date
9 1 Media Files, UCA Videotapes, Energy for The 80s ‘Commercials’ No date
2 Media Files, UCA Videotapes, Copy of Crossfire No date

 

Air Check
3 Media Files, UCA Videotapes, Energy for the 80s No date
4 Media Files, UCA Videotapes, Energy for the 80s No date
5 Media Files, UCA Videotapes, Energy for the 80s No date
6 Media Files, UCA Videotapes, First Tuesday, Bill Schulz for Governor” No date
7 Media Files, UCA Videotapes, No Title No date
8 Media Files, UCA Videotapes, No Title No date
9 Media Files, UCA Videotapes, Schulz No date
10 1 Media Files, UCA Videotapes, Schulz, April Shoot No date
2 Media Files, UCA Videotapes, Schulz, April

Shoot

No date
3 Media Files, UCA Videotapes, Schulz No date
4 Media Files, UCA Videotapes, Schulz No date
5 Media Files, UCA Videotapes, Schulz No date
6 Media Files, UCA Videotapes, Schulz No date
7 Media Files, UCA Videotapes, Schulz No date
8 Media Files, UCA Videotapes, Schulz No date
9 Media Files, UCA Videotapes, Schulz No date
11 1 Media Files, UCA Videotapes, Schulz Spots and 5 minute Show No date
2 Media Files, UCA Videotapes, Schulz, Rural

Counties

No date
3 Media Files, UCA Videotapes, Schulz for Senate No date
4 Media Files, UCA Videotapes, Schulz for Senate No date
5 Media Files, UCA Videotapes, Schulz for Senate No date
6 Media Files, UCA Videotapes, Schulz for Senate No date
7 Media Files, UCA Videotapes, Schulz for Senate ‘ Rough Cut Spots for Viewing Only’ No date
8 Media Files, UCA Videotapes, SFS Spots No date
9 Media Files, UCA Videotapes, WRS No date
10 Media Files, 7½ IPS Tracks, Bill Schulz for US

Senate “Hispanic”

July 15, 1980
11 Media Files, 7½ IPS Tracks, Bill Schulz for US

Senate “Cochise County”

August 21, 1980
12 Media Files, 7½ IPS Tracks, Bill Schulz for US

Senate “28 Years,” “Finances,” “Preparedness”

September 18, 1980
13 Media Files, 7½ IPS Tracks, Bill Schulz for US

Senate

No date